
The strategic framework for building sustainable competitive advantage.
With over 25 years of professional and entrepreneurial experience, Dave Sattler has helped underperforming brands become profitable, defensible ventures. Using a blend of proven frameworks, Dave strategically identifies areas that can drive margin and growth.
As the author of the best-selling book MOAT Stacking, Dave provides a framework that helps businesses identify their actual competitive advantages. Beyond just a goal-driven strategy, MOAT Stacking shows you where investment will strengthen your position, not just keep your teams busy.

David was able to launch a new product, First Voice, for Verified First in less than a year. The product created was substantially more sophisticated and meaningful than the original concept. He's fantastic at managing development teams, creating new concepts and executing on his plans.

I learned a lot from the year I worked with Dave. He specifically taught me the discipline of competitive analysis and positioning within a market. I was impressed with his ability to work well with others while juggling project management and engineering responsibilities.

David has a unique ability to combine a great personality and humor with execution and drive for results. He is very strong in product management and upstream strategic marketing all the way from concept development to tactical launch. A great person to work with.

Dave is an outstanding, inquisitive and passionate individual. His breadth of marketing experience spans 'upstream' brand strategy and product development all the way 'downstream' to digital marketing, social media and SEO. He brings great positive energy to every assignment.

Dave is an amazing person—very personable, friendly and always looking for ways to improve the business and customer situation through both testing and personal conversations. He has a genuine gift for identifying differentiating features and integrating them into product development.

David is a great professional with a human touch, who delivered on time and according to spec at a very reasonable price, and with excellent quality and service. I will definitely call on David and his company for future needs.

DSA Annual Convention
DSA Marketing & Communications Seminar
Micro Enterprise Training & Assistance Facilitator
Idaho SBDC Consultant Training Seminar
BYU-Idaho Guest Lecturer
Idaho Ad Federation Rockies Award
Silver (×2) — Digital Strategy
Networking Times
Industry Feature
ABC Channel 6 · KIVI TV
Media Appearance
The Idaho Statesman
Press Coverage
Idaho Business Review
Press Coverage
Thunderbird Alumni Magazine
Alumni Feature
BYU Alumni Magazine
Alumni Feature